What is Nudie Juices?
Founded in January of 2003, nudie Juices was established as a typical juice company. Little did anyone know that it would eventually become a powerhouse seller within the international market. The brainchild of noted business leader and organic consumer products expert Andrew Binetter and a small team of like minded entrepreneurs, nudie had humble beginnings. After making delicious fruit juices at home for friends and family, Andrew realized that there was nothing quite like homemade juices available on the commercial market. The idea for nudie was born. First, small batches of juices were blended, bottled, and labeled, then sold to local shops in Australia. In fact, in the first week of business, nudie sold 40 bottles of juice. Customer response was overwhelming, with demand far exceeding the company’s production capabilities. As the company grew through word of mouth, new processing facilities were secured. With a factory dedicated to making all-natural fruit juices and national distribution centers on board, the company grew by leaps and bounds. nudie also partnered with key retail operations, giving the company the chance to connect with consumers across the country. Today, nudie Juices can be found around the world.
The key components of the creation of the company were simple; a blender and a selection of natural fruits. The main objective of the company was to create a product for consumers that was 100% authentic without all the nasty preservatives, artificial flavorings, and additives typically found in commercial juice products. nudie has partnered with farmers throughout Australia to source the very highest-quality fruits available; these fruits are the foundation of the company’s products and its mission.
What makes the company special?
nudie’s motto is “Creators of Good”, and we live by our motto. Consumers across the globe are more aware than ever before — concerned with the additives in food and beverages and seeking natural solutions. nudie delivers time and again, producing pure, delicious products free of anything artificial.
nudie Juices is a unique company, faced with significant hurdles in its first years of production. Starting small, the company focused on delivering the highest quality of consumer products possible, then made strategic partnerships with retailers and distributors in and around the Sydney area. The company was able to create a blend of over 200 fruits within a short amount of time. Within the first 5 months of establishment, customer testimonials flooded in with overwhelming results. It was clear that people were thrilled with nudie products, and demand grew exponentially. nudie delivers a quality product that is enjoyed by many people around the world.
A devastating fire destroyed nudie’s first production facilities. Many companies would have given up at that point, but the nudie staff was dedicated to recovering quickly. Forming small teams, new production facilities and offices were located and production began anew. With new labeling and marketing efforts, nudie returned to retailers bigger than ever. Within one month of the fire, nudie was back up to speed. From there, the sky is the limit as we continue to grow each year.
Looking for more?
Today, nudie is known throughout the world for its all-natural juice products. That’s not all the company produces – in fact, a full range of delicious, healthful products can be found on retailer shelves the world over. From flavorful, nutrient-rich breakfast drinks to yoghurts, bottled fruit crushies, and pure, additive-free coconut water, nudie continues to expand its product family. To learn more about the wide range of natural products, visit nudie’s website or take a look at this comprehensive product sheet of all the products that they offer.